Hi, I'm Rose!

Designing with passion to help brands thrive.

I believe that every brand deserves a visual identity that reflects who they truly are. Since 2022, I've been crafting authentic visuals across my 3 areas of expertise: graphic design, motion design and video editing.


My creativity and love for design have shaped my career path. With a degree in Communication and Media Studies, I gained experience in digital content creation and marketing before working as a multimedia producer for 50 Best, a leading voice in the hospitality industry. In 2022, I took the leap into freelance brand design, a move that has allowed me to collaborate with a range of exciting brands, from inspiring start-ups to some of the most renowned names in hospitality.

Meet my

recent clients

Areas of expertise

Software Skills

Brand identity packages

Starter Package

Great for startups or small businesses who need a solid foundation to build from, this package includes essential assets and a guide for you to create your own assets that stay on brand.


Deliverables:

  • Logo suite: primary, secondary & brand mark
  • Curated colour palette
  • Typography selection
  • Brand pattern
  • Brand guidelines

Project timeline: 4-6 weeks


Complete Package

Ideal for businesses who want a ready-to-go brand they can start using straight away. This package includes easy-to-use templates, so you can create consistent content with minimal effort, no design experience needed.


Deliverables:

  • Logo suite: primary, secondary & brand mark
  • Curated colour palette
  • Typography selection
  • Brand pattern
  • Illustration set
  • 3 x ready-to-use PRINT templates. Choose from: business card, menu, flyer, coaster, signage
  • 3 x ready-to-use DIGITAL templates. Choose from: Instagram post, Facebook post, web banner
  • Brand guidelines

Project timeline: 6-8 weeks


Ultimate Package

Perfect for busy founders or teams who want a strong, consistent brand presence without lifting a finger. Alongside a full brand identity, this package includes ready-to-post and print assets to get you started, so you can hit the ground running, no extra effort required.


Deliverables:

  • Logo suite: primary, secondary & brand mark
  • Curated colour palette
  • Typography selection
  • Brand pattern
  • Illustration set
  • 3 x finalised PRINT assets. Choose from: business card, menu, flyer, coaster, signage, packaging
  • 3 x finalised DIGITAL assets. Choose from: Instagram post, Facebook post, web banner
  • 5 x ready-to-use templates, digital and/or print
  • 1 x animated logo
  • 1 x 30 second promotional video
  • Brand guidelines

Project timeline: 8-12 weeks


Individual Services

Looking for something more flexible?

Each service included in the brand packages is also available individually. Whether you need a brand refresh, a new logo, or just some social media templates, you can mix and match to suit your needs and budget.


How it works

Curious about the design process? Here are the steps involved:

01

Research & Strategy

To set a clear direction, I’ll send you a questionnaire to help define who you are, what you do, and why. We'll then have an introduction call to discuss your answers and make sure the visual identity translates your brand authentically.

02

Alignment

I’ll present a brand overview with your positioning, competitive landscape, personality and tone. You’ll also receive two visual directions with moodboards to guide our creative direction, ready for your feedback.

03

Identity Proposal

You’ll get a first look at your chosen design direction, including logo concepts, typography, and colour palette, all open for feedback.

04

Identity Development

I’ll refine the chosen concept based on your input and begin exploring how it comes to life across mockups of real-world applications.

05

Complete Identity

A polished version of your brand identity, with final tweaks and all mockups complete, so you can see your brand fully realised.

06

Final Deliverables

Your full set of ready-to-use brand assets and comprehensive brand guidelines to ensure consistency moving forward.

What do I offer?

• Exciting branding for your new business

• A fresh new look for your existing brand

• Visuals for your brand’s upcoming event or campaign