SLEEPING BEAUTY - THE PANTOMIME
CONCEPT
Creating a promotional video campaign for Worthing's dreamiest Panto.
In the lead up to 'Sleeping Beauty - The Pantomime' hitting the stage, I produced a set of video teasers enticing the audience to get into the holiday spirit and visit Worthing Theatre.
about this project
Using pre-existing footage that had been captured when creating the official trailer, I adapted the available material into a set of 9 snappy videos (optimised in both horizontal and vertical format), thus maximising the client's production investment.
OBJECTIVES
The goal was to produce a set of short engaging videos, to be spread across 2 months of Worthing Theatre's social media content calendar. This included a blooper reel (above); a montage of behind the scenes moments (below); and a series of countdown and special occasion posts.
The result is an entertaining video campaign, capturing the light-heartedness and fun of Pantomimes, accompanied by a successful call to action inviting to attend the show.
SOCIAL MEDIA TEASERS
A countdown to the Pantomime's launch was marked by teaser videos, optimised in both landscape and portrait format.
This featured video announces the one month to go mark, and it was accompanied by similar formats also celebrating Halloween, Christmas and New Year - all ending with an effective call to action.
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