I created a suite of social media–friendly visuals and web banners for Questo è Cheto (This is Keto), an Italian brand developing an app to support users on their keto journey. 

My design approach centred around making the brand feel welcoming and accessible: I used organic textures, approachable typography, and a fresh, uplifting colour palette to reflect their message of healthy, sustainable living. 

The goal was to help Questo è Cheto connect with a wider audience and present their app as a trustworthy companion for anyone exploring the keto lifestyle.