BORGO FLOWER SHOW
Transforming Borgo Flower Show with Branding
for an Authentic Appeal
For as long as I can remember, my childhood town has been organising a yearly flower show to celebrate local growers. To celebrate this event, I created a pitch for a new visual identity that would convey its artisanal and creative atmosphere.
Development
The new logo integrates petals and plant forms into the custom lettering.
For the graphic elements I was inspired by floral collages and gardening publications, so I picked up some used magazines and books from a charity shop and set to work cutting out and arranging pieces into this design. Once I was happy with the layout, I scanned the pages and adjusted in Photoshop and InDesign.
Strategy
The texture of paper and collage gives the brand an authentic, hand-crafted feel. I carried it across the poster, brochure and merchandise.
About the brand
For as long as I can remember, my childhood town has been organising a yearly flower show to celebrate local growers.
To celebrate this event, I created a pitch for a new visual identity that would convey its artisanal and creative atmosphere.
Development
The new logo integrates petals and plant forms into the custom lettering.
For the graphic elements I was inspired by floral collages and gardening publications, so I picked up some used magazines and books from a charity shop and set to work cutting out and arranging pieces into this design. Once I was happy with the layout, I scanned the pages and adjusted in Photoshop and InDesign.
Strategy
The texture of paper and collage gives the brand an authentic, hand-crafted feel. I carried it across the poster, brochure and merchandise.
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