ANIMATED ADS
CONCEPT
Original illustrations meet footage in these animated video Ads.
Animated graphics in bright colour palettes put the brand in the spotlight by seamlessly interacting with the advertised product.
about this project
My goal was to develop a series of animated video ads, showcasing a style that integrates motion design and footage to convey a young, fresh style that pops on your social media feed.
My illustration style is isometric, minimal and bright, giving a contemporary spin to online advertising that stands out.
LOLLY'S LEMONADE
I chose to represent the freshness of the lemonade by animating bright liquid elements that run throughout the video, adding some fizzy sparkles to enhance the experience of the drink.
Sound effects further add to the overall feel of the journey from lemon to can, accompanying the magical moment in which the lemonade is opened and the world comes into colour.
NOM
A visual representation of what Nom, a food delivery app, has to offer.
Fun 2D splashes guide us through the options of delicious food choices, landing on the end call to action screen, and using the mobile phone illustration to bookend the journey.
BANK BUDDY
A money saving theme for this project, spinning illustrations meet stock photography and some 2D animation.
A young, fresh font complements the black and white photography. I chose a simple orange colour palette, and an overall style that makes a product such as a financial tool approachable and exciting.
OMG MARKETING
How better to convey short key messages, than with accompanying them with simple animated icons?
For this marketing agency I chose to accompany the copy with isometric illustrations, but also footage to give the video more dimension. A green line, in the brand colours, smoothly guides the narrative.
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