Using an animated logo can enhance your brand's personality, it can efficiently convey your character and key messaging, and make you memorable.
Below is a selection of animated logos I've created as part of both video editing and personal projects.
For me, the key to logo animation is asking what the key qualities and services of the brand are, and applying these to the logo. This way, the logo itself conveys the essence of the brand through its movement and immediately sets the tone.