World's Best Vineyards

WORLD'S BEST VINEYARDS

CONCEPT

An exciting reveal of the most amazing vineyard experiences.

For its 2023 edition hosted in Rioja, World's Best Vineyards commissioned a set of multimedia assets to promote and announce the world's top wine tourism destinations.

about this project

In collaboration with Stefano Cosimini, we developed a brand new design for World's Best Vineyards, using earthy tones and paint brush strokes.

The key theme to convey was a sense of adventure and sophistication, whilst retaining a natural, warm feel you associate with vineyards.

The task was to create a set of announcement videos to reveal the list of the World's Best Vineyards online, as well as a keynote format that could be used at the live event.

OBJECTIVES

The goal of this project was to create an original design for the event announcement, something that reflected the core values and themes of the brand, whilst clearly delivering the relevant information regarding this year's list of winners.

This was achieved by starting with mood boards and reference images, settling on earthy tones for the palette, paint strokes for the elegant and smooth feel, and gold accents to elevate the overall design. We also ensured the rythm and pacing of the announcement held the audience's attention, and that all copy was clearly legible.

TOP 100 ANNOUNCEMENT

The top 50 announcement was preceded by a 51-100 list, a selection of vineyards that placed lower in ranking but deserved a moment in the spotlight.

For this announcement, we developed a shorter, snappier video, with similar key visuals that beared enough resemblance to the hero list without creating confusion between the two.